Asheville emcee C.Shreve the Professor is part of the collective known as Free the Optimus, but he’s been focusing a lot on his solo material recently. Just last December, we got the second of two solo releases he put out when he dropped Daddy Love to Rap. Now he’s come back once again with a new album called Lost Love Found.
Lost Love Found is a pretty easy album to get to know. While this particular project isn’t full of the crowd rockers that he put out last year, it’s still very easy to get familiar with this album. Featuring production from Grove$ide, FLUE, B Squared, Pat Junior, and Kid Ocean, this album is full of midtempo, soulful beats that allow Shreve the space to get introspective and reflect on his own personal experiences with love and loss. Sure, this isn’t anything that hasn’t been done before, but these are universal themes that we all deal with over the course of our lives, and when handled with care, they can turn into very moving and relatable listening experiences. That’s exactly what happens on this album. Shreve is a veteran performer who’s played many a live show, so even on an introspective album like this he is able to use his savvy to grab your attention with some solid hooks and lyrical acrobatics, and then draws you in further as he opens up and walks you through some tales of love, loss, and life. As a lyricist, he manages to pull off the difficult task of presenting some really personal moments with enough detail and passion to paint a vivid picture, while still remaining objective enough to not just give one side of the story where he’s always the hero. Life and love have a lot of ups and downs, and it’s the sign of a mature emcee who’s able to not just always see it through their own eyes, but to see other perspectives as well. The result is an album that takes you through moments of joy and pain and everything in between, all while delivering some pop-friendly compositions. It’s a little bit of a different take from Shreve, but he’s a mature and seasoned emcee who was willing to take the time to do this right.
How do you follow up a crowd-pleaser like Daddy Love to Rap? You show everyone a different side of the artist, one that’s vulnerable and thoughtful, who can welcome you in and walk you through some personal rhymes that we can all relate to. Lost Love Found is a welcome addition to C. Shreve the Professor’s growing catalogue.
FTO’s Mike L!VE is back with another self-produced single for your eardrums. “It’s The Beat” is hip hop head rap, that raw boom bap + raw lyricism.
L!VE’s love for paying homage and sound collaging is once again evident as he talks that shit with bar after bar of lyrically dense MC bravado rap.
“Promoters be illiterate thieves, and still book me”
“Who need a rest, you a chess pawn / Style, bed of fire, I ain’t never been slept on”
Fans can catch L!VE in Asheville, NC this summer as Free The Optimus shares stages with Big Boi (6/3) and The Pharcyde (9/21). FTO summer dates are still being finalized, but a full east coast tour is planned and will be announced soon.
North Carolina rapper C.Shreve the Professor shares his latest, with “This is Love” marking his first release since his 2017 album, Daddy Love To Rap.
The track, produced by B Squared, showcases how his support system is as loyal as they come, spitting, “At the show, they be like who up next? Man, I hope it’s him / With the pen I go within, it’s got me focusin’ / I’m just tryna break you out that box that they hold you in.”
The single is titled “My Mentality” and takes on a Brady Bunch inspired music video. While the song “My Mentality” promotes the boom bap sound that FTO is known for, the visuals flaunt multiple frames of Mike L!VE delivering bars in a very aesthetically busy music video. Take a look for yourself below.
MiKE L!VE – My Mentality Is… (FTO Official Video by QWYK)
Chris Shreve (aka C.Shreve the Professor) is a Deep Gap, North Carolina MC and founder of the award winning hip hop collective Free The Optimus (FTO). A senior lecturer at Appalachian State University by day, this veteran emcee brings unique and dynamic perspective to both the studio and the live stage. C.Shreve defines Free The Optimus as “a call to action—to set free our optimal ability & our optimistic perspective, and to transform the world around us.”
In this interview spotlight, I chat with C.Shreve about motivations, challenges, the latest project and more.
Links, music, and the full Q&A below.
Where are you from and what style of music do you create? (In your own words, not necessarily in marketing terms or by popular genre classifications.)
I am originally from Mouth of Wilson, Virginia but I spent time growing up in Knoxville, Tennessee and Salisbury, Maryland. I’ve spent the last 10 years living in Deep Gap, North Carolina. I am a lyricist and MC. I take great pride in my raps and tend to choose production that speaks to me. I love classic boom bap and love wavy spaced out trap as well. I try to push my own boundaries with the songs I create so that I can have a wide variety to pull from on the live stage.
What led you down this path of music and what motivates you to keep going?
I’ve always felt drawn to hip hop, since I first heard Rakim and Slick Rick. Something about wordplay and rhythm, storytelling and energetic vibes just drew me in. I was a listener and pure fan for a long time. I watched and listened to 2pac, Biggie, Outkast, DMX, Wu Tang, KRS, Common and The Roots in awe prior to hearing something in Q Tip, Kanye West and Snoop that told me I could do it.
The fact that I can continue to make music, that I have an audience, and that I can continue to tour all over the country and have people come rock with me is pure motivation. The raw challenge of figuring out the messages you want to convey, and what people respond to the best is so motivating. Making and performing music is my favorite thing to do.
How is this new release different than previous ones? Were you trying to accomplish anything specific?
This release is me just doing me. I’ve done concept albums previously, and they can help you focus, but this concept was really just “I love to rap and I’m gonna pick the beats that I want to do that on, and then execute.” It’s also the partner release to an EP I put out a couple months ago titled “Mommy Love To Dance”. That one was me making a project for the people up front who love to dance, but still just slinging bars. I kind of wanted to branch out and gain some new fans (I was thinking it would be super dope to get pushed on a dance blog) but also wanted to push the limits of what my core audience was used to. I almost wanted to set them up, like “what is Shreve up to now? He needs to get back to the raw raps”. On this new album, DLTR, I’m kind of back to my bread and butter and really just expressing where I’m at in life (which is currently focussing on being a dad).
Name one or two challenges you face as an indie musician in this oversaturated, digital music age? How has technology helped you (since we know it does help)?
Just getting out there. I actually enjoy a lot of the challenges though. Things like: How do you truly connect with your social media audience? How do you not just RT the crap out of all the blogs and mentions and find a way to truly engage them? How do you get people out to shows, when you do shows all the time? How do you navigate all the hustlers and make real connections (PR, managers, etc) when everyone has a convincing profile page and most of them are full of shit?
I know I wouldn’t have been able to do this without twitter, soundcloud, facebook, bandcamp, etc. Plain and simple. I don’t live in a market at all. Boone, NC isn’t gonna break a major hip hop artist. But Charlotte, Raleigh, Asheville, etc might. The ability to connect with all the different markets through social media has been a game breaker for indie musicians like myself.
Where is the best place to connect with you online and discover more music?
I’ve really tried to put everything everywhere, so if you have spotify or apple or amazon or tidal or itunes or you like soundcloud or bandcamp or just youtube. It’s there. I like bandcamp because a larger portion of it goes directly to funding what we do, but bottom line go listen wherever you listen. FTOlife.com is our main hub with all the new happenings. Search “C.Shreve the Professor” or “Free The Optimus” on an internet near you and you should be off and running.
For all your readers: Support dope artists on the come up! They need you now more than ever. For an indie artist, putting your friends on to their music or taking some friends out to see their show is everything. The social media sharing is incredible too, but really just spread the word. However y’all do that. Huge THANK YOU to y’all for doing that with this interview!
The Collins brothers graduated with a degree in engineering from N.C. Agricultural & Technical State University, but instead of doing just that, they started their own nonprofit organization.
Victor, Chantin and Daniel Collins step outside the front door of The Carrack, a re-purposed warehouse in Durham, and from there they can see their grandmother’s house from when they were kids. This neighborhood is the foundation of their childhood — the perfect location for their next C.N.O.T.E. (Create Nothing Other Than Excellence) Foundation event.
Graduating from one of the most famous Historically Black Colleges and Universities in the U.S., the Collins brothers couldn’t leave behind the memories and education that they received at N.C. A&T. They banded together in 2010 to start the C.N.O.T.E. Foundation, a non-profit organization that raises money for scholarships and resources for incoming HBCU students across the state.
This Friday, they’re hosting an event, The Sit-In Series, that not only honors N.C. A&T and the four students who started the first Civil Rights sit-in, but also celebrates a growing community of African-American leaders. And what better way to do that than at The Carrack on the block that they themselves grew up on?
“The whole idea behind the power of the sit-in movement is the energy behind it,” Chantin said. “The power of this movement allows us to celebrate now, but also allows us to progress the movement at the same time. It’s a crucial event, but it’s also going to be a lot of fun.”
Inside The Carrack, the contrasting white and brick-stoned walls will be covered with almost 220 pieces of art by local Triangle artists, all available to buy. Daniel, the youngest brother, will also be serving and sharing a concoction of his own — a line of his own brewed beer — for free.
“We’re putting on something that we would want to attend ourselves, so that’s really the biggest part,” Daniel said. “We’re putting on something that’s satisfying to our expectations.”
Recruiting rap, hip-hop and R&B music artists from HBCUs, the brothers not only generate a fun time for every one of their events, but they also try to emphasize the potential and personal growth of these HBCU artists.
Friday evening the event will host three artists from across the state: a rapping professor from Appalachian State University, a student rapper from Winston-Salem State University and a Durham rapper who also attended N.C. A&T.
Christopher Shreve, otherwise known by his stage name C. Shreve the Professor, has been performing for the Collins brothers’ events since their very first one in Winston-Salem. He’s excited to bring a little bit of noise and energy to this Friday’s quiet venue.
“If you’re in certain audiences who aren’t used to rap or aren’t used to catching things on the fly, they miss half of it, so I really like when people are informed of hip-hop,” Shreve said. “It’s a perfect audience for me, one that appreciates craft, appreciates message and kind of demands message.”
The Collins brothers hope the community will feel good about donating their money to this entertaining but influential cause. The brothers plan to use the money to create sustainable scholarship solutions for under-represented youths, but also strengthen HBCU endowments from alumni, local communities and current staff and students.
“It’s a struggle to get HBCU alumni to give money back to HBCUs. So that’s what we’re trying to promote — just give a little,” Chantin said. “Come have fun. This is what it supports. It supports these kinds of artists. It supports this kind of thinking — these kinds of movements.”